smartthreads 1=1 Media Center
  1. 2012 } New Affiliates in 2012 } Our Affiliate Family
  2. 04.13.12 } Fundraising event sponsored by 1=1: K-State 16th Annual Travel & Dining Auction
  3. 12.16.11 } 1=1: $15,000 Clothes4Souls Donation
  4. 12.03.11 } Fundraising event sponsored by 1=1: MOSCTHA Break's the Silence
  5. 10.26.11 } Eastbay: Smartthreads 1=1 – Profits for Passion
  6. 9.24.11 } Ecouterre: C’mon Get Preppy With Smartthreads’ Socially Responsible College Blazer
  7. 8.24.11 } Bag Snob: smartthreads 1=1 College Couture
  8. 9.21.10 } NewsTeam Boulder: CU Bookstore launches socially conscious clothing
  9. 7.22.10 } Alexx Shaw: How We Are Doing Good
  10. 2.25.10 } Clothes4Souls: Soles4Souls Launches Clothing Division Clothes4Souls
  11. 7.10.09 } Soles4Souls: Charity partnership
  12. 2008 } smartthreads 1=1: The Idea

New Affiliates in 2012

  1. Arizona State Sun Devils Oregon State Beavers Berkeley Cal Bears Cornell Big Red Elmira CollegeIowa Hawkeyes Iowa State Cyclones Stanford CardinalsSUNY-Cortland UCLA BruinsWashington HuskiesWashington State CougarsWIU Warriors


  2. Affiliate Family

    Air Force Falcons Boise State Broncos CSU Rams Colgate Raiders CU Buffs Georgetown Hoyas Gonzaga Bulldogs

    K-State Wildcats Marquette Golden Eagles MSU Spartans Nevada Wolfpack Normandale Community College Oregon Ducks Pepperdine Waves

    SUNY Plattsburgh University of Puget Sound South Puget Sound Community College UND Fighting Sioux USC Trojans UWYO Cowboys VT Pokies

    Utah Utes UW Oshkosh
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Apr 13, 2012

Kansas State University: 16th Annual Travel & Dining Auction

Fundraising event sponsored by Smartthreads 1=1: The 16th Annual Travel & Dining Auction is the largest student-run event on campus. All proceeds go to provide financial support for departmental student organizations and scholarships.

When: Fri, April 13th at 6:30pm
Where: Hilton Garden Inn Conference Center
More info at www.kstatetda.com

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$15,000 Donation to Clothes4Souls

Clothes4Souls helps clothe people all around the world.

From founder and CEO of Clothes4Souls and Soles4Souls:

In our current economy it is unusual to see a startup company that puts as much effort into giving back as it does towards earning a profit. This extraordinary partner for us is Smartthreads, a company that selected the cause first and then tried to figure out a way to support it.
Clothes4Souls is a cause that has been sewn into the very fiber of the Smartthreads brand, and because of their dedication we are able to bring relief to children and adults living in abject poverty.
While the lack of clothing may seem foreign to most Americans, for individuals living on less than $1 a day, an item of clothing—a shirt, a school uniform, or a coat—can be the small sliver of sunlight that breaks through the dark clouds of poverty. It can bring dignity and pride where shame and humiliation once existed.
In 2011, it is no longer acceptable for American businesses to ignore the issue of global poverty and hope it will solve itself. Smartthreads has chosen to take the road less traveled and decided to stake their success on it. We cannot express our gratitude enough for what their brand is choosing to do for the millions of children and adults who can’t provide for themselves. This year alone, Smartthreads has impacted the lives of more than 15,000 people in need.
If we could wrap all of those voices within a single letter I am sure they would all be saying the same thing—Thank You!
Wayne Elsey
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Dec 3, 2011

MOSCTHA

Break the Silence, a fundraising event sponsored by Smartthreads 1=1: In the aftermath of the 2010 earthquake, Petit-Goâve, Haiti lacks health care services and a hospital for its population exceeding 13,000 inhabitants. To see where proceeds go watch this beautiful, heartwarming video for the health clinic being built.

MOSCTHA is a non-profit organization dedicated to improving the quality of life and respect for the underprivileged communities of Haiti and the Dominican Republic. MOSCTHA is dedicated to the environmental, cultural, and social progressions of the under-represented and underprivileged communities through programs and projects of integrated community development.

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Oct 26, 2011

Eastbay

Eastbay: Smartthreads 1=1 – Profits for Passion

Back in 2009, Chris Young sat down with his good friend Larry Crabb for a dinner discussion, seeking a business model that would not only sustain corporation operations, but offer a helping hand to those in need. That dinner marked the birth of Smartthreads 1=1, a socially conscious hybrid brand that utilizes a unique concept of 1=1; for every dollar they make, Smartthreads donates 50% of the profits or a brand new garment to a charitable organization.
The profit donations are spread between local needs and worldwide causes, such as people in need due to economic depression or areas impacted by natural disasters. For clothing donations, Smartthreads has partnered with Clothes4Souls, a division of the Soles4Souls non-profit organization that distributes new and gently-worn clothing around the world.
Of course, the question of whether or not this business model can be sustained comes into play. Young admits that Smartthreads 1=1 is operating in the red; then again, so are a lot of traditional business set-ups. However, Young says he feels a responsibility to see things through and has started matching donations out of his own pocket. Read full post by Brandon Richard >>
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Sep 21, 2010

Ecouterre

C’mon Get Preppy With Smartthreads’ Socially Responsible College Blazer

No need to root for your college-football team in a shapeless, oversized sweatshirt. Get your game on for Game Day with Smartthreads’ crisp yet cozy “Emily” blazer. Currently available for K-State Wildcats, Oregon Ducks, and USC Trojans, each blazer features a downy blend of cotton and polyester fleece in a subtle Glen plaid. Besides offering a buttoned-up alternative to campus frump, Smartthreads also underwrites a nobler mission: For every $1 the label makes on a sale, 50 percent goes to a socially conscious charity such as Soles4Souls.
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Sept 8, 2011

Current schools a part of smartthreads 1=1:

Air Force Falcons Boise State Broncos CSU Rams Colgate Raiders CU Buffs Georgetown Hoyas Gonzaga Bulldogs

K-State Wildcats Marquette Golden Eagles MSU Spartans Nevada Wolfpack Normandale Community College Oregon Ducks Pepperdine Waves

SUNY Plattsburgh University of Puget Sound South Puget Sound Community College UND Fighting Sioux USC Trojans UWYO Cowboys VT Pokies

Utah Utes UW Oshkosh
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Aug 24, 2011

Bag Snob

Smartthreads 1=1 College Couture

Hey college snobs– how many college sweat shirts do you own that remind you more of your pajamas than couture?! Well I have the solution for you– this Emily jacket from Smartthreads brings a touch of “Jil Sanders” into an otherwise uninspiring collegiate fashion world. Read full post by Bag Snob Tina >>
smartthreads 1=1 College Couture by Bag Snob Tina
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Apr 3, 2011

Colgate Raiders Utah Utes

smartthreads 1=1 becomes officially licensed by Colgate University and University of Utah.

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Mar 3, 2011

Oregon Ducks

smartthreads 1=1 becomes officially licensed by University of Oregon.

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Mar 2, 2011

VT Hokies

smartthreads 1=1 becomes officially licensed by Virginia Polytechnic Institute and State University (Virginia Tech).

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Feb 14, 2011

MSU Spartans

smartthreads 1=1 becomes officially licensed by Michigan State University.

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Feb 7, 2011

Boise State Broncos GU Hoyas Marquette Golden Eagles

smartthreads 1=1 becomes officially licensed by Boise State University, Georgetown University, and Marquette University.

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Jan 26, 2011

Gonzaga Bulldogs

smartthreads 1=1 becomes officially licensed by Gonzaga University.

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Nov 18, 2010

USC Trojans

smartthreads 1=1 becomes officially licensed by the University of Southern California.

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Nov 15, 2010

Connect2One Nebraska Book Company

smartthreads 1=1 becomes officially licensed by Connect2One (a division of Nebraska Book Company), the largest buying group and marketing services company in the college store industry. They repesent almost 700 schools and operates over 280 bookstores in their college bookstore division.

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Sep 21, 2010

News Team Boulder

CU Bookstore launches socially conscious clothing

Located just inside the doors of the CU Boulder bookstore lies an eco-friendly clothing line called Smart Threads. For every garment purchased, a new garment is donated locally or worldwide to someone in need.
Smart Threads works hand in hand with their charity launch partner, Clothes4Souls, hoping to make a difference around the world one shirt and one movement at a time.  Read more >>

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Aug 25, 2010

Clothes4Souls

The smartthreads 1=1 eShop now open for business.

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Aug 23, 2010

Soles4Souls       FN: Footwear News       Hillsides Center

At the Hillsides Center in Pasadena, CA:
smartthreads 1=1 meets with Allan and Silvana Clark during the Great American Shoe Drive presented by Footwear News and Soles4Souls.

Soles4Soles is giving away shoes at Hillsides Center, a non-profit whose residential treatment program creates safe places for children that have either been living in group homes, are in foster care or have been referred by the Department of Mental Health.

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Aug 22, 2010

Clothes4Souls

1,800 of smartthreads 1=1 Give Tee leave the production factory in China for Clothes4Souls in Nashville, Tennessee. The arrival is set for Sept 17, 2010. These shirts will be distributed to people who need it, both locally and worldwide.

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Aug 2, 2010

Clothes4Souls

Soles4Souls Launches Clothing Division Clothes4Souls

Soles4Souls® Inc., the international shoe charity that gives away new and gently worn shoes, announced today it will begin providing new clothing to people in need through Clothes4Souls, a charitable division of Soles4Souls. Clothes4Souls will collect new clothing from manufacturers, designers, retail partners and the general public. In addition, gently worn jeans and coats will be accepted during community events held at select retailers throughout the year.
Clothes4Souls is proud to announce their exclusive partnership with smartthreads—a likeminded, socially conscious company that strives to create a positive social change. Their philosophy is 1=1, for every garment they sell they will donate a new garment to people in need via the Clothes4Souls partnership.  Read more >>
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Jul 22, 2010

Associated Content from Yahoo!

How We Are Doing Good

...For every piece of clothing purchased, smartthreads donates an item of clothing to Clothes4Souls who distribute them appropriately to those in need. Their mantra is "Seriously Conscious Clothing," attempting to raise awareness to the public about how to be "socially conscious consumers." smartthreads is a new start-up company with all of their merchandise going to colleges at the moment, sponsored by schools such as Colorado State University; University of Nevada; and University of Wyoming. Read full article by Alexx Shaw >>
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May 17, 2010

UND Fighting Sioux

smartthreads 1=1 becomes officially licensed with University of North Dakota.

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Mar 29, 2010

Air Force Falcons CSU Rams Nevada Wolf Pack Wyoming Cowboys

smartthreads 1=1 becomes officially licensed by United States Air Force Academy, Colorado State University, University of Nevada, Reno, and University of Wyoming.

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Mar 19, 2010

CU Buffs

University of Colorado signs with smartthreads 1=1 to feature our 2010 Fall apparel line at the CU Book Store. The smartthreads 1=1 CU Fall Collection will intially feature 4 styles for each men's and women's.

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Mar 1, 2010

NACS

smartthreads 1=1 becomes a member of National Association of College Stores (NACS). Founded in 1923, NACS is the trade association representing the nearly $11 billion higher education retail industry. NACS is the leading resource and advocate for the industry while ensuring the vitality of higher education retailers through education and research, the provision of critical programs and services, and the development of strategic partnerships that enable members to better serve their customers.

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Feb 25, 2010

Clothes4Souls

Soles4Souls Launches Clothing Division Clothes4Souls

Clothes4Souls is proud to announce their exclusive partnership with smartthreads 1=1 — a likeminded, socially conscious company that strives to create a positive social change. Their philosophy is 1=1, for every garment they sell they will donate a new garment to people in need via the Clothes4Souls partnership. To learn more about this socially conscious brand visit www.smarthreads.com.
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Jan 6, 2010

Soles4Souls

Meeting with Soles4Souls to discuss social partnership for their new division, Clothes4Souls, which facilitates the donations of new clothing from manufacturers, designers, and retailers.

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Oct 19-23, 2009

CU Buffs Michigan Wolverines Carolina Tar Heels

smartthreads 1=1 previews the Fall Back-To-School 2010 product line with students and university administrators at University of Colorado, University of Minnesota, and University of North Carolina. Important product information and the nature and structure of distributing the donations generated by product purchases are identified.

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Oct, 2009

Fair Labor Associaton

smartthreads 1=1 becomes a proud member affiliated as a Category C licensee with the Fair Labor Association (FLA), a nonprofit organization dedicated to ending sweatshop conditions in factories worldwide.

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Jul 2, 2009

CU Buffs Pepperdine Waves

smartthreads 1=1 is licensed to produce collegiate apparel for the University of Colorado and Pepperdine University. Detailed product development begins.

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Jul 1, 2009

Soles4Souls logo

smartthreads 1=1 signs a memo of understanding with Soles4Souls, Inc. to partner in the distribution of donated clothing. smartthreads and Soles4Souls share a common goal of enhancing the lives of children and families worldwide through cooperative efforts of distributing critically needed footwear and apparel.

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Feb 18, 2009

State of CA logo

Articles of Incorporation filed with the Secretary of State of California

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2008, over dinner...

smartthreads logo

The 1=1 story begins with a man named Chris and his dinner discussion with a man named Larry on how to create a new generation of businesses that fits both the needs of a corporation, as well as helping those in need.